Marketing Manager

Bayer, a leading global life science company, is seeking an exceptional Marketing Manager – Consumer Health to join our dynamic team in Bangkok. In this full-time role, you will be responsible for driving strategic marketing and brand development of our consumer health products, playing a crucial part in delivering our ambitious growth plans

What you'll be doing

As Marketing Manager – Consumer Health, you will play a key role in developing and executing impactful brand strategies. Your responsibilities will include:

• Leading new product launches and market expansion initiatives for both local and global brands

• Collaborating with global teams through the NPD (New Product Development) process to ensure successful and timely launches

• Developing strategic marketing plans and annual budgets for assigned brands

• Monitoring brand performance, sales, and expenses to ensure profitability

• Creating compelling promotional materials that align with brand objectives and compliance standards

• Analyzing market trends, competitor activities, and consumer behavior to refine strategies

• Planning and executing launch activities across medical, trade, and consumer channels

• Driving communication strategy and alignment across cross-functional teams (Marketing, Sales, R&D, BCC)

• Designing and delivering training programs for medical and retail representatives

• Building strong relationships with key opinion leaders to enhance brand presence in both medical and drugstore channels

• Serving as the central point for marketing intelligence and insight sharing

• Identifying market opportunities and supporting long-term forecasting and brand growth initiatives

What we're looking for

• Bachelor’s degree in pharmacy, or a related field (MBA preferred)

• Minimum 3–5 years of experience in brand management, preferably in OTC or consumer health

• Strong analytical, strategic thinking, and communication skills

• Proficiency in English (spoken and written)

• Ability to lead cross-functional teams and manage multiple stakeholders