Communications Senior Country Lead PACA

Position Purpose

The Country Communications Lead PACA (localized in Bogota, Colombia) brings an enterprise mindset and demonstrates VACC leadership behaviours, serving as a trusted communications advisor, reputation steward, and strategic business partner across the Andean, Central America and Caribbean (PACA) cluster. Reporting directly to the North Latam & Conosur Communications Head, the incumbent drives communication outcomes across PACA, ensuring Communications contributes meaningfully to business priorities, stakeholder trust, organizational transformation, and long-term reputation building.

The position, is the most senior Coms role in the territory and represents the function in Paca region Acts as the strategic communications leader for the PACA organization, providing direction, alignment and guidance to the broader Communications team across the cluster. While direct reporting lines follow DSO model thus they all report to Cluster Head Role, the Country Lead drives cohesion, capability building, performance standards and execution excellence through influence, stakeholder management and cross-country collaboration.

The holder works closely with Country Managing Directors, divisional leadership teams, Public Affairs and Sustainability colleagues, and regional stakeholders, providing senior counsel on communications, reputation management, executive positioning, stakeholder engagement, issues preparedness and business-critical opportunities.

The role leads the development and execution of integrated communications strategies that strengthen Bayer’s corporate reputation, increase leadership visibility, foster employee engagement, and generate measurable business outcomes across PACA.

The incumbent builds and maintains strong relationships with media, industry associations, NGOs, opinion leaders and other key stakeholders while representing Bayer externally with the appropriate level of seniority in coordination with local leadership.

The role also contributes to cross-cluster and enterprise-wide initiatives, supporting flexible resource allocation and collaboration across Bayer’s Communications Network of Teams.

Major Tasks, Responsibilities and Requirements

1. Leadership

• Serve as a senior communications leader across PACA, acting as a role model for VACC leadership behaviours.

• Reporting directly to the North Latam & Conosur Communications Head, the incumbent drives communication outcomes across PACA, ensuring Communications contributes meaningfully to business priorities, stakeholder trust, organizational transformation, and long-term reputation building

• Create an environment of trust, visibility, collaboration and autonomy that enables teams to achieve strong business outcomes.

• Act as communications counselor to country leadership teams.

• Manage communications budgets and resources to maximize impact and value creation.

• Contribute to shaping communications capabilities and best practices across the cluster.

2. Strategic Business Support & Growth

• Leads communication strategies aligned with business priorities and growth objectives.

• Act as a trusted advisor to leadership teams on strategic communications opportunities and challenges.

• Open windows of opportunity and strategic partnerships that support business success.

• Support executive visibility initiatives and thought leadership opportunities.

• Ensure communications contributes directly to creating a favorable business and stakeholder environment.

3. Reputation Enhancement & Defense

• Lead Bayer’s reputation agenda across PACA.

• Proactively position Bayer as a trusted partner and industry leader through compelling narratives and stakeholder engagement strategies.

• Advise leadership on reputation-sensitive topics and strategic communications decisions.

• Monitor emerging issues and proactively identify reputational risks and opportunities.

• Ensure strong issues preparedness and crisis communications capabilities across the cluster.

• Protect and strengthen Bayer’s license to operate through effective communications and stakeholder engagement.

4. Media Relations & External Influence

• Build and maintain strong relationships with media, journalists, editors, industry influencers and opinion leaders across PACA.

• Identify opportunities to strengthen Bayer’s visibility and positioning through earned media.

• Support senior leaders in external engagement opportunities, conferences, forums and industry events.

• Develop impactful storytelling opportunities aligned with Bayer’s strategic priorities.

• Represent Bayer externally in alignment with country and regional leadership.

5. Integrated Communications

• Lead integrated communications initiatives spanning external communications, internal communications, digital channels, executive visibility, employee engagement and change communications.

• Ensure alignment between local, regional and global communications priorities.

• Drive measurable communications outcomes linked to business needs.

• Champion cross-functional collaboration to maximize communications effectiveness and impact.

6. Employee Engagement & Change Communications

• Support leadership teams in strengthening employee engagement and organizational culture.

• Develop and implement strategic change communications initiatives during periods of transformation.

• Ensure employees understand Bayer’s strategy, priorities and purpose.

• Foster transparency, alignment and trust through effective internal communications.

7. Stakeholder Engagement

• Develop strategic relationships with industry associations, NGOs, academia, healthcare and agricultural organizations, government stakeholders and community leaders.

• Strengthen Bayer’s ecosystem of influence across the PACA cluster.

• Leverage stakeholder insights to support business objectives and reputation outcomes.

8. Cross-Cluster & Enterprise Contributions

• Lead or contribute to cross-cluster communications projects and enterprise-wide initiatives.

• Collaborate across Bayer’s Communications Network of Teams to share expertise and best practices.

• Support enterprise priorities through flexible resource allocation and project leadership when required.

• Drive communications excellence beyond country boundaries when business needs require.

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Qualifications

Education

• University degree in Communications, Journalism, Public Relations, Corporate Affairs, Marketing, Business Administration or a related field.

Experience

• 10+ years of professional experience across internal, external and corporate communications.

• Demonstrated experience advising senior leaders and executive teams.

• Proven track record managing corporate reputation and complex stakeholder environments.

• Significant experience in integrated communications, media relations and issue management.

• Experience operating successfully in complex, matrixed and multinational organizations.

Skills & Capabilities

• Strong strategic mindset and business acumen.

• Exceptional communications and storytelling capabilities.

• Strong stakeholder management and relationship-building skills.

• Proven ability to influence without formal authority.

• Strong reputation management and crisis communications expertise.

• Experience leading multidisciplinary projects.

• Ability to operate effectively in ambiguity and dynamic environments.

• Strong judgment and decision-making capabilities.

• Fluency in English and Spanish.

• Ability to challenge constructively, take ownership and drive outcomes.