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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Digital Data & Performance Manager 

 

We are looking for an experienced Digital Data and Performance Manager, passionate about digital data & technology, as a new addition to our dynamically growing CEEC Cluster Integrated Media & Digital team. In this role, you will work with teams across brands, digital marketing, creative & content, and agency partners to support driving executional excellence for the CEEC Cluster. You will play an important part in making digital media & data a key business growth driver and significant competitive edge for Bayer Consumer Health in CEEC.

 

The Digital Data and Performance Manager is in the CEEC Cluster Integrated Media & Digital team, who understands the Full Funnel and Integrated consumer/shopper digital media opportunities and works closely with business cross-functional teams to deliver „data first” mindset, digital data analytics initiatives and advanced analytics to help derive insights, supporting Cluster and Local teams for planning our media investments to better connect with each brand’s audience.

 

Your tasks & responsibilities:

  • Collaborate with Cluster and Local digital teams to translate Regional and Cluster strategies and frameworks into efficient and effective media plans with the right KPI-set to track and to drive fast data-based decisions for our brands.
  • Define, organize, and track media & digital measurement framework for earned, owned, and paid channels across efficiency, quality, and effectiveness.
  • In partnership with local teams and media agency partners, drive consumer data agenda across 1st, 2nd, 3rd party data segments, incl. data collection, audience segmentation, data partnerships, etc.
  • Proactively seek connection between different databases to enable end-users to make better strategic decisions (e.g. bigger commercial and marketing potential, stronger customer value).
  • Ensure analytical products generate insights to accelerate data driven culture and decision making in Bayer Consumer Health.
  • Guide business with leading / lagging indicators as well promoting outcome-based mindset and advise on its operational application with meaningful insights.
  • Maintain understanding of the latest data & Mar-tech/AdTech (e.g. Google tech. stack, META data, Drupal, DCO etc.) opportunities and trends.
  • In collaboration with the Creative & Content Lead and Local Digital Managers, regular review of media performance and provide creative optimization recommendations.
  • Partner with other cluster media & data leads, to share best-practices, explore collaboration opportunities etc.
  • Identify innovative digital and data analytics improvements to enhance the digital capabilities and self-service analytics.
  • Train & upskill local market teams on data driven marketing across media, data, and tech.

 

Who you are:

  • Educated to degree standard: higher education, university degree.
  • 7+ years of experience in a strategic media handling role with a minimum 5+ years of sound professional experience in Digital marketing with solid track record of success or similar experience in an agency environment, preferably for Consumer Health or FMCG brands.
  • Previous media agency experience or intense collaboration with agencies is a must.
  • Thorough understanding of media landscape, digital platforms; knowledge of all areas of media buying and planning (digital/biddable), and media analytics.
  • Strong analytical and problem-solving skills with an entrepreneurial mindset.
  • Good understanding of key existing and emerging AdTech & MarTech landscape and its application in media strategies. Knowledge and use of Datastudio/LookerStudio, Tableau, PowerBI, Google Analytics, DCO, META is preferred.
  • Experience developing and implementing consumer data approach (across 1st, 2nd, and 3rd party data sources) in campaign strategy incl. segmentation and creative personalization.
  • Understanding of various media measurement approaches (e.g. MMM, attribution etc.) and digital analytic tools.
  • Experience with eCommerce is a plus.
  • Ability to drive change: upskill and transmit digital knowledge and mindset and lead toward data-driven organization.
  • Strong inter-personal and communication skills (written and oral), able to persuade and influence others through personal credibility and assertiveness, capable to adapt to audience specifics.
  • Ability to work in cross-functional teams.
  • Strong agile project management skills with an entrepreneurial mindset.
  • Result-driven working style as well as proven project management skills.
  • Must be curious, ambitious, and hungry for constant growth.
  • Fluent in English, both written and spoken.
  • Working remotely is possible partially.

 

A Bayer az esélyegyenlőség érvényesülésére kiemelt figyelmet fordító multinacionális vállalat. Minden pályázó jelentkezését várjuk tekintet nélkül nemre, életkorra, fizikai megjelenésre, nemzetiséghez való tartozásra, társadalmi származásra, fogyatékosságra, érdekképviseleti tagságra, vallási meggyőződésre, családi állapotra, várandósságra, szexuális irányultságra, nemi identitásra, nemi önkifejezésre, vagy más egyéb jogilag védett tulajdonságra. Elkötelezettek vagyunk az egyenlő és tisztességes bánásmód mellett.
 


 

 

Location:

Hungary : Pest : Budapest  

 

Division:

Consumer Health 

 

Reference Code:

787302 


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