Marketing Portfolio Lead

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice

This opportunity strives to have:

• Customers choose Bayer as their preferred provider for their operation
• Enable customer-facing teams to run their local business for the benefit of customers and Bayer
• Improve Bayer’s customer experience and showcase the value of solutions enabled through Bayer’s people and portfolio for farmers and retailers

Bayer is committed to a flexible hybrid working environment. This is a permanent position preferably based out of Calgary, Alberta or Guelph, ON.

What you will do:

• Lead a strategic and comprehensive marketing campaign planning process, co-creating with cross-functional stakeholders (e.g. customer facing, Marketing/CX, Market Development, Product Teams, Product Supply etc.)
• Develop and deploy strategic go-to market campaigns focused on priority solutions, that seek to balance broad foundational components and localized flexibility to maximize customer relevance, impact and efficiency
• Lead creation, execution and measurement of marketing programs and tactics (e.g. customized agronomic solutions, cross-sell/upsell programs, product launch incentives, etc.) that seek to support the go to market strategies while ensuring that they meet or exceed customer needs
• Collaborate with other functions to execute pricing strategy in alignment with organizational guidance
• Jointly lead sales activation initiatives, ensuring timely delivery and execution
• Coordination with Communications Leads in design and deployment of marketing materials and communications plans that align with strategy and enable business opportunities
• Align with other Marketing Leads to ensure a consistent, high-value, customer-focused Bayer brand experience is communicated internally and received in-market
• Jointly lead product advisory teams supporting Market Development protocols and agronomic commercial research program prioritizations
• Collaborate, coach and support customer facing colleagues to develop and implement local marketing tactics that achieve desired outcomes and meet or exceed Bayer standards
• Provide input as a contributing member to product development teams and lifecycle projects, as needed
• Manage brand presence and communications and actively participate in product and agronomy training, and key trait launches with internal and external stakeholders and partners.

Who you are:

• B.Sc/B.Sc Ag/B.Comm/B.A in Business/Marketing or Agriculture related discipline, (MBA or MSc would be considered an asset).
• Minimum 8 years aligned business experience (Seeds & Crop Protection)
• Strong knowledge of the customer both the grower and the retail channel
• Effective organizational, project management and time management abilities
• Able to prioritize effectively and have strong attention to detail
• Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines
• Commitment to communication, co-creation, collaboration working in cross functional team environments.
• Ability travel within Western/Eastern Canada and occasional travel to the US
• Valid driver’s license that is in good standing

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

Location:

Canada : Alberta : Calgary || Canada : Ontario : Guelph  

Division:

Crop Science 

Reference Code:

845597