At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Communications Specialist - Crop Science 

Key Tasks and Responsibilities

• Taking a strategic approach to executing marketing communications with a well-thought-out plan, that conveys brand message and engages the target audience to maximise the sales of Bayer products

• Manage the creation and implementation of communications activities to support campaigns, working across all communications channels

• Ensure efficient spend on multi-channel communications and external resources, services, tools and media – optimise ROI on spend and accurately administer budget, purchase orders and invoicing where necessary

• Managing marketing technology platforms such as: digital analytics, email marketing automation (Marketo), workflow management, website

• Work within the newly developed campaign framework, connecting with key stakeholders

• Create effective campaign briefs, clearly defining the purpose of the campaign, SMART objectives, and clearly defining the messaging and USP’s

• Ensure that communications are executed towards an audience strategy, that involves a deep understanding of the target audience, crafting and tailoring approaches to reach the target audience most effectively

• Establish and report on measurable metrics that provide insights into audience engagement, business impact and ROI

• Working with customer facing squads and innovation enablement squads to create communications messages that deliver UPS’s and campaign impact

• Investigate, plan and drive innovative content, aligning with overall brand and marketing strategies • Review, edit and approve content pieces looking at tone of voice, technical accuracy and legal compliance

• Monitor and analyse the success of campaigns, content and communications initiatives and recommend improvements

• Working closely with the customer facing squads to understand specific customer needs and customer journey mapping, working in a customer centric tailored approach

• Improving customer experience, through direct connection with the customer experience team or undertaking customer experience activities if required

• Engage with external agency partners, ensuing effective communication to deliver success campaigns

• Stay responsive to changes in market trends and audience needs

• Support internal communications to support delivery of our Ambition strategy and business objectives

• Undertake regular retrospectives, utilising feedback and data driven insights to continuously improve

• Ensure all communications on all channels comply with legal and compliance requirements -Actively supporting the execution of customer experience within the customer facing squads

Who you are:

•  Previous relevant communications experience in relation to the above tasks.

• University Degree Level Qualification, preferably in Marketing & Communications

• Ability to work in a cross disciplinary communications skills set, to deliver a combination of communications activities in a one team approach

• Agricultural knowledge preferred, but not essential, training can be provided

• Experience in budget optimization to ensure cost-effective communication strategies that deliver ROI

• Ability to work in an agile, fast paced environment managing multiple projects simultaneously

• Ability to communicate effectively with multiple stakeholders

     Your Application:

Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.

To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee. 

What we offer

• Competitive compensation package consisting of an attractive base salary and annual bonus.  Individual bonus can also be granted for top performance awards.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• Employee discount scheme

• State of the art offices
• International career possibilities
• Flexible and and Hybrid working
• Help with home office equipment
• Volunteering days
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.

#LI-UK

#Hybrid

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.

Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com.

“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”

Location:

United Kingdom : Cambridgeshire : Cambridge  

Division:

Crop Science 

Reference Code:

835170