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Ever feel burnt out by bureaucracy? Us too. That’s why we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy

TASKS AND RESPONSIBILITIES

• Use CP and seeds journey, including adjustments along the season and internal/external communication.
• Lead, define and implement the country marketing communication strategy with focus on generating brand experiences for CP and seeds.
• Monitor brand health and activate action plans accordingly.
• Effectively collect and analyze market intelligence, market research and customer data analytics to assess market trends, track competitors and understand current/future customer needs.
• Utilize these insights to improve current and future marketing communications plans.
• Support product launches at subcluster level and ensure execution at country level.
• Translate all the facts of the products, defined by MD into benefits to our customers and by doing that increase our brand equity.
• Support integrated projects/process communication for all business opportunities like seeds, SAS, CP & Digital.
• Lead the deployment of the communication strategy with the support of demand generation and distributor channel.
• Support business partnership with key agency contacts.
• Support agencies to provide marketing communication tactics, creative executions, sales support materials, media plans, digital strategy, as needed.
• Work closely with finance to manage, prioritize and track budgets to maximize return-on-investment and stay within budget.

WHO YOU ARE

• University degree in marketing, communications or related fields.
• At least 4 years of operational experience in Marketing and Communications is required.
• Advanced English level is required.
• International travelling availability is required.
• Management of advertising agencies.
• Understanding of local market environment.
• Ability to interact with all levels of the organization.
• High level of growth factors (breadth of perspective and understanding others).
• Leadership skills (influencing, customer centricity).
• Knowledge of Digital Marketing & Communication.
• Desired knowledge in agriculture.

At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.

Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.