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Industrial Turf & Ornamental Brand Manager 




The primary responsibilities of this role, Industrial Turf and Ornamental Brand Manager, are to: 


  • Lead the development of the three-year strategic plan for the Industrial Turf and Ornamental business;
  • Set marketing and business development strategies to address
  • Short, mid, and long-term goals;
  • Define, develop, and implement marketing programs, branding, public relations and communication initiatives as part of the overall marketing plan for Industrial Turf;
  • Define, develop, and implement market research;
  • Lead cross-functional teams comprised of marketing, product development, regulatory, supply chain, formulation development, packaging technology, customer service, and legal to drive new product development and product changes;
  • Manage the product portfolio to include Life Cycle Management, Portfolio Consolidation / Rationalization / Optimization to enhance overall profitability and growth opportunities;
  • Work closely with Commercial Operations, Key Account Teams to establish and maintain consistency between Brand Strategies, Marketing Plans and Commercial and Channel Strategies and support the sales activities;
  • Coordinate all contracts and agreements with internal and external vendors (e.g. for lead actives) for assigned market segments in close cooperation with Strategic Procurement and Business Development;
  • Manage brand pricing, marketing, expenses, and budgets assigned to the position and support the annual budgeting processes as well as other global or local projects.




Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:


Required Qualifications:


  • Bachelor’s degree in Business or similar with 6+ years of relevant business experience, preferably in the Industrial Turf and Ornamental markets;
  • Strategic, analytical, and problem-solving skills that lead to innovative and timely decisions;
  • Interpersonal and leadership skills to ensure positive relationships with key internal / external stakeholders;
  • Strong financial skills paired with sound commercial acumen;
  • Excellent communication skills to effectively inform and influence sales and product management teams;
  • Comfort with developing business recommendations with limited business information.


Preferred Qualifications:


  • Master in Business Administration.



Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. 
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. 

IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.  
Location: United States : Missouri : Creve Coeur     
Division: Crop Science    
Reference Code: 662122     
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