Paid Search Specialist

TASKS AND RESPONSIBILITIES

• Own paid search strategy across brand and non‑brand campaigns.
• Develop and manage full‑funnel search programs aligned to brand, launch, and seasonal priorities.
• Execute campaign builds include keyword strategy, ad copy, extensions, bidding models, and audience targeting.
• Optimize performance across KPIs such as CPC, CPA, CTR, conversion rate, and ROI.
• Partner closely with Legal, Regulatory, and medical teams to ensure ad copy and landing pages meet compliance standards.
• Collaborate with Analytics and Media teams to align paid search with broader media and measurement strategies.
• Manage agency partners or vendors as applicable.
• Test and scale performance through structured experimentation (ad copy, bidding, audiences, landing pages).
• Oversee budgets, forecasts, and pacing to ensure efficient investment.
• Deliver clear, actionable reporting and insights to stakeholders.
• Stay current on platform updates, automation changes, and search innovations.

WHO YOU ARE

• Bachelor’s degree in marketing, Business, Analytics, or related field.
• 2 years of paid search experience managing large‑scale budgets.
• Advanced English level.
• Deep expertise in Google Ads and Microsoft Advertising.
• Ability to manage multiple projects simultaneously.
• Experience in pharma, healthcare, or other regulated industries strongly preferred.
• Data‑driven mindset with strong analytical and optimization skills.
• Ability to communicate performance insights clearly to senior stakeholders.

At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.

Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.