Search Engine Optimization (SEO) Specialist

TASKS AND RESPONSIBILITIES

• Develop and lead a comprehensive SEO strategy aligned to brand, launch, and lifecycle objectives.
• Own on‑page, technical, and off‑page SEO optimization across web properties.
• Partner with Content, UX, Development, and Legal/Regulatory teams to ensure SEO best practices are embedded early in the workflow.
• Conduct keyword research and intent mapping to inform content strategy and patient / HCP journeys.
• Optimize site architecture, internal linking, metadata, schema markup, and page performance.
• Monitor and improve Core Web Vitals, crawlability, indexation, and overall site health.
• Leverage SEO tools (e.g., Google Search Console, Adobe/GA, Screaming Frog, SEMrush, Ahrefs) to identify growth opportunities.
• Track, analyze, and report on performance metrics including rankings, traffic, CTR, engagement, and conversions.
• Support launch readiness by ensuring SEO compliance and discoverability for new brands or indications.
• Stay current on algorithm updates, search trends, and emerging best practices.
• Ensure all SEO‑related activity adheres to regulatory, privacy, and compliance standards.

WHO YOU ARE

• Bachelor’s degree in marketing, Digital Media, Communications, or related field.
• 5 years of hands‑on SEO experience, preferably in regulated or enterprise environments.
• Advanced English level.
• Strong understanding of technical SEO, content optimization, and search algorithms.
• Experience partnering with development teams (CMS, site migrations, tagging).
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication skills and comfort working cross‑functionally.

At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.

Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.