JOB MAIN PURPOSE

Join a global healthcare leader to drive digital commerce and trade marketing across Vietnam’s consumer health landscape. You’ll lead e-commerce business, manage online product launches, and optimize performance across online platforms and pharmacy chains. Collaborate with cross-functional teams to ensure seamless execution, compliance, and growth. Ideal candidates have experience in ecommerce for healthcare category, strong analytical skills, and a passion for digital innovation.

YOUR ROLE & RESPONSIBILITIES:

1. Strategic E-commerce Plan: Develop and execute e-commerce strategies across marketplaces, social commerce, and digital platforms. Identify growth opportunities through assortment optimization, key activity windows, and effective forecasting and inventory management. Oversee channel budgeting and P&L accountability

2. Drive e-Sales (Net sales, offtake) for all brands, maximizing net sales, offtake, and market share across key e-commerce platforms. Ensure strong contribution to the overall Consumer Health (CH) business through targeted initiatives for CH-related SKUs..
   
   Lead strategic partnerships with eCommerce enablers to ensure aligned direction, operational efficiency, and precise performance reporting.

• Develop and nurture relationships with enablers and platform partners through Joint Business Planning (JBP) and quarterly reviews.
• Co-create and implement monthly and annual commercial programs by brand and customer with enabler teams.
• Oversee end-to-end execution of eCommerce campaigns and events, including asset design, promo schemes, landing page setup, UX/UI tracking, and post-event follow-up.
• Ensure excellence in execution to drive growth across key metrics: traffic, conversion, add-to-cart rate, followers, orders, reviews, customer satisfaction, and shopper base expansion.
• Engage external stakeholders to activate traffic-driving levers both onsite and offsite.

3. New Launch: Lead the process on e-commerce, coordinate with internal & external stakeholders.
4. Business Intelligence & Operations: Manage live dashboards (e.g., Power BI) to provide real-time insights for performance tracking and decision support
5. Handling administrations, PR PO, Contract and Payment process related to ecommerce

Trade Marketing Scope:

1. Leads Pharmacy Chain, including direction, strategy, plan and execution operation with guidance & support from HoTM:
   (1) Identifies growth opportunities by Customer of Pharmacy Chain.
   (2) Develops and submits the annual plan of business plan and trade/shopper promotional activities by brand, period, and price for Pharmacy Chains in cooperation with the KA sales department and Marketing department
   (3) Develop JBP plan/Trading term and quarterly business review for win-win partnership, in collaboration with KA Sales & Marketing.
   (4) Manage, tracking, evaluate the trade spending in KA to be more effective and aligned with channel
   (5) Optimize in-store execution and present of Bayer CH brands to drive brand preference, increase conversion and basket size through best-in-class assortment, promotions, and merchandising at chain

2. Integrated MKT campaigns + new launches:
   (1) Takes full responsibility in listing process
   (2) Work closely with cross functions (internal team) and customers/sales (external) for supporting trade plan to ensure Excellence in Execution.
   (3) Follow up, take actions and do evaluation post projects by customer

YOUR KEY SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
• 4–6 years of progressive experience in eCommerce and Trade Marketing within the FMCG or Consumer Health industry.
• Hands-on experience managing pharmacy chains, modern trade, or digital platforms (e.g., Shopee, Lazada, Tiki).
• Proven track record of driving commercial growth through shopper marketing, JBP planning, and campaign execution.
• Strong expertise in trade marketing strategies, promotion planning, and in-store execution.
• Solid understanding of eCommerce performance levers, campaign management, and end-to-end product launch processes.
• Proficiency in tools like Power BI, Excel, or similar for sales tracking and analytics.
• Excellent communication and presentation skills to influence internal stakeholders and external partners.
• Strong stakeholder management abilities, working cross-functionally across Sales, Marketing, Supply Chain, and external agencies.
• Demonstrates a high degree of agility and adaptability in a fast-paced, evolving digital commerce environment.
• Analytical mindset with attention to detail and a focus on execution excellence.