CRM & Data Intelligence Analyst MY, SG

Position: Major Tasks 1. Is the technical Subject Matter Expert on all Veeva Platform modules and functionalities - Acts as the Go-To-Expert for Bayer enabled modules and functionalities (e.g., Consent Capture & Management, CRM, Best-Time-to-Meet, Survey, Event Management, Align, Coaching, Engage, Free-Text including monitoring process) and can train relevant stakeholders (e.g., Sales, Marketing, Medical). - Understands and guides relevant stakeholders through the processes that are enabled by Veeva functionalities and other Bayer tools (e.g., DMAC & Xsight). - Is responsible for the continuous upskilling of relevant stakeholders regarding functionality, optimal usage including correct use of functionalities, release changes and best-practice processes. - Responsible for testing new features / functionality enhancements in every monthly Global release - Acts as 1st level of end-user support such as troubleshooting, ticket raising for all stakeholders. - Supports publishing of digital contents into the Veeva CRM environment. - Supports uploading or creation of Customer Surveys into the Veeva CRM environment and prepares & converts raw data into a format needed by relevant stakeholders for further analysis. - Monitors the usage and finds solutions which will further enhance Veeva utilization and adoption (e.g., further training/guidance). - Shares any success of approaches, makes suggestions on process and functionality improvementsto the APAC IMCM/ Data Steward Community. Provides additional support to these Communities to further excel in IMCM execution. - Aligns on Veeva configuration aspects with Regional APAC Customer Engagement Excellence and IMCM teams. 2.Is the expert on Multi Channel Cycle Plan (MCCP) execution - Informs, trains, and aligns with all stakeholders on optimal MCCP preparation, uploading, execution, monitoring, and deviation management. - Is the Go-to-Expert on the Veeva Align module which is the pre-requisite for optimal territory management and optimal MCCP uploading. - Monitors the MCCP attainment rates by individuals, teams, geographies, provides analysis and recommendations on how to improve the achievements. - Provides Customer data back to the Country SFE / Customer Engagement Excellence as basis for Segmentation and Targeting Exercises or performs Segmentation and Targeting exercises on their own. - Provides MCCP attainment data back to the Sales Incentive responsible colleagues for their analysis OR calculates incentives and then provides to stakeholders (depending on established Country process) 3. Drives expert reporting solutions and sets APAC Performance Standard expectation - Informs, trains, and aligns on APAC aligned Key Performance Indicators, definitions, algorithms/formulas, and minimum standards with all stakeholders, both activity and sales results based, in cooperation with the Country Sales Force Excellence / Customer Engagement Excellence colleagues. - Leads at expert level all relevant and available reporting solutions including, but not limited to activity (Xsight, SFDC operational reports/dashboards, Adoption KPIs) and sales (e.g., IQVIA, Infrared, (ex-) Distributor Data, In-Market Data, ex-pharmacy – where available). - Expert in data visualization tools such as Tableau. - Is the go-to person for ad-hoc re