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Head of Trade Marketing, MY SG 

  
   
   

The Head of Trade Marketing oversees all trade marketing activities, leads in implementation and management of trading policies defined for the Consumer Health business in Malaysia and Brunei.

 

YOUR TASKS AND RESPONSIBILITIES:

 

  • Develop and submit the annual trade marketing and promotional plans for key brands and customers in collaboration with the sales and marketing department, and on the basis of analyses, market evaluations, as well as historical trends.
  • Ensure implementation of the trade marketing plan and promotional programs designed to increase in-store brand presence and ultimately sales off-take at trade level. Perform the relevant checks and corrective actions in case of deviations and on the basis of market evolutions.
  • Conduct promotion evaluation to monitor the ROI of trade promotions and measure the effect of in-store activities. If necessary to propose and implement improved mechanics to gain better ROI.
  • Define and submit merchandising policies, and ensure its implementation in alignment and close collaboration with Sales and Marketing team, including the co-ordination of product, price and pack changes.
  • Lead, coach and motivate the trade marketing and merchandiser team. Drive and support the Sales team to execute strong visibility, shelf presence and merchandising position for key brands in the key customers / channels.
  • Manage the trade marketing P&I budget expenses as per the allocation agreed by the management, to achieve maximum returns. Ensure budgets are well maintained, ensure promotional activities and spends are reported in an accurate and timely manner.
  • Conduct regular field visits to critically review execution of trade marketing programs, POSM utilization and promotional activities. Rapport building with key customers to obtain feedback, identify new opportunities, monitor competitors’ activities and implement tactical counter measure campaigns as needed.
  • Country Lead for Global Customer Excellence Elements, working with Global Customer Excellence Team to implement CUEx initiatives.
  • Actively support the Country Division Head on special assignments and projects, as and when required.
  • Ensure that Bayer Corporate Compliance & policies and procedures are enforced within Bayer standards. Responsible for adherence to regulatory requirements and industry code of ethics.

 

WHO YOU ARE:

 

  • Degree in Business Administration, Marketing or related area. MBA will be an added advantage.
  • Minimum 10 years working experience in sales / marketing role; with at least 4 years in trade marketing management position in FMCG or Consumer Health industry, preferably with a multinational company.
  • Experience with JDA or similar space planning tool will be an added advantage.
  • Good business acumen and insights. Excellent strategic and analytical skills.
  • Strong customer focus and interpersonal skills.
  • Proven leadership skills and a strong ability to collaborate, integrate and work effectively with cross-functional team members.
  • Strong sense of achievement, sense of urgency to get things done; with result driven attitude.
  • High level of independence and pro-active approach with focus on adding value to the business.
  • Excellent organizational skills and the ability to effectively manage multiple project and priorities.
  • Strong interpersonal and communication skills. Good command of English.

 

 

Local regulations and legal requirements vary per country of hire and will be discussed with considered candidates individually based on their potential of hire.

Bayer is an Equal Opportunity Employer/Disabled/Veterans
   

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.  

  
   
If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice.  
   
   
   
IMPORTANT NOTE for POTENTIAL CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.  
   
         
Division: Consumer Health   Reference Code 812960  
Functional Area: Marketing   Location: Malaysia : Kuala Lumpur : Kuala Lumpur || Malaysia : Johore : Johore
Employment Type: Regular  Position Grade: VS 1.3  


Job Segment: Marketing MBA, Compliance, Merchandising, Public Health, Marketing, Legal, Retail, Healthcare

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