At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Digital Communication Specialist (m/f/d) 

Bayer CropScience srl is looking for a brilliant and motivated Digital Communication Specialist.

He/she will be responsible for increasing customer awareness and brand loyalty by focusing on digital communication touchpoints to support the local go‑to‑market strategy, as well as

maximizing exploitation of digital communication campaigns to enhance customer experience.

MAIN TASKS AND RESPONSIBILITIES:

• Support in the development and implementation of digital communications touchpoints aligned with go-to-market strategies and plans to support business results achievement
• Monitor and update digital communication materials and tools to maintain website and other digitals tools (external website, YouTube channel, social media platform, etc.) aligned with value proposition and compliant with existing regulations
• Execute SEO/SEM & email marketing campaigns using all available internal tools and coordinating vendor/partner support
• Monitor and measure digital communication campaigns with specific web metrics and analytics and produce periodical reports, interpreting data and presenting recommendations
• Collaborate with Marketing communication specialist to adapt brand contents (i.e. website product contents, Social Media posts, videos, etc..) to digital media for a best performance and manage the archives of online materials
• Liaise with vendors to guarantee quality of design and production of digital marketing materials, supporting effective management of administrative steps
• Support and collaborate with the team in managing and addressing the needs of training for internal stakeholders on digital communications relevant technologies/strategies
• Identify digital communication needs and opportunities within the local agricultural market and remain up to date with changes in technology that affect marketing communications; implement best practices and new communications approaches
• Implement brand communication strategies, plans and metrics that enhance brand awareness, relevancy and loyalty ensuring a balanced and successful multichannel approach

WHO YOU ARE:

• Degree in Marketing & Digital Communication or related field
• Master’s degree in digital media management is considered a plus
• At least 2 years of similar working experience and background in Digital Marketing Communication

• Strong IT skills including MS Office Package, Graphic Design and Video Making Applications. Adobe Premiere Pro will be considered a plus
• Understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data. Adobe Analytics will be considered a plus
• Experience with website content management. CMS Sitecore/AEM will be considered a plus
• Experience with Marketing Automation Tools to send Newsletters. Hubspot/Marketo will be considered a plus
• Strong organizational, planning, and prioritization skills
• Proven ability to meet deadlines with a high level of attention to detail
• High responsiveness, supported by effective interpersonal communication skills
• Ability to contribute efficiently and effectively within a team environment
• Residence or domicile in Lombardia
• Excellent Knowledge of English and Italian mother tongue

Location: Milan

Type of contract: Permanent