The Director, Field HEOR, is a senior scientific leader responsible for shaping and executing Bayer’s U.S. Field HEOR engagement strategy with payers, health systems, IDNs, and other access‑decision stakeholders. This role serves as the primary field‑based HEOR expert, translating evidence into meaningful value discussions, identifying customer‑driven evidence needs, and ensuring those insights inform Bayer’s HEOR and Medical strategies.

The Director partners closely with Market Access, Medical Affairs, and HEOR Research Strategy teams to deliver clear, data‑driven value messages; support population‑specific evidence needs; inform economic modeling; and establish Bayer as a trusted HEOR partner across national and regional payer organizations. The role is critical in supporting appropriate access by bridging scientific evidence, real‑world insights, and payer decision‑making frameworks.

Territiory will cover the Northeast: MI, OH, PA, WV, MD, DE, VA, DC, NC, SC, FL 

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director, Field Health Economics & Outcomes Research (HEOR), Northeast, are to:

Strategic Field Engagement & Value Communication

• Serve as Bayer’s senior field‑based HEOR expert for national and regional payers, IDNs, ACOs, and health systems.
• Deliver high‑quality clinical, economic, epidemiologic, and HEOR value communications tailored to payer and population needs.
• Present HEOR value propositions, real‑world evidence (RWE), and economic modeling outputs that inform formulary decision‑making, utilization management, and population health strategy.
• Provide proactive scientific and health‑economic education to Medical Directors, Pharmacy Directors, and value‑focused customers.
• Address unsolicited medical and HEOR questions with scientific accuracy, balance, and compliance.

Evidence Needs Assessment & Insight Generation

• Identify evidence gaps, payer/health system priorities, and emerging trends that influence coverage and access decisions.
• Communicate customer‑driven evidence needs to internal HEOR, Medical, and Market Access teams to shape future research, modeling, and RWE plans.
• Collaborate with HEOR research and modeling teams to refine value frameworks, economic models, and evidence strategies based on customer insights.

Field HEOR Research & Scientific Collaboration

• Co‑create and support customer‑driven, field‑based HEOR/RWE initiatives (e.g., population‑specific analyses, database collaborations, retrospective studies) in compliance with internal governance.
• Facilitate research collaborations with health plans, PBMs, IDNs, and health systems to generate mutually valuable RWE.
• Support appropriate sites and customer engagement for Bayer‑sponsored Phase IV/RWE studies when relevant.

Strategic Modeling & Population Value Support

• Support the development, contextualization, and field utilization of health‑economic models for payer audiences.
• Provide customer feedback to improve usability and relevance of economic models for coverage and policy discussions.
• Educate customers on methods, assumptions, and population‑specific insights from budget impact models (BIMs), cost‑effectiveness models (CEAs), and other HEOR tools.

Internal Partnership & Cross‑Functional Leadership

• Partner with Market Access, Medical Affairs, and HEOR Research Strategy to shape evidence generation priorities.
• Provide HEOR training, data interpretation support, and scientific guidance to field teams and Market Access colleagues.
• Contribute to internal strategic planning, launch readiness, and value‑evidence communication efforts.

External Representation & Competitive Intelligence

• Represent Field HEOR at payer, managed care, HEOR, and scientific congresses.
• Monitor and summarize competitor HEOR strategies, RWE outputs, and modeling approaches.
• Communicate meaningful competitive insights to internal stakeholders.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Ph.D. in Health Economics, Outcomes Research, Epidemiology, Public Health, or related quantitative discipline; OR PharmD/MD with formal HEOR training;
• Experience in HEOR, Market Access, or Medical Affairs within the pharmaceutical/biotech industry, including payer‑facing or field‑based responsibilities;
• Strong understanding of health‑economic principles, RWE methodologies, and payer decision frameworks;
• Demonstrated ability to translate complex evidence into clear, compelling value communications;
• Strategic thinker with strong collaboration skills and comfort working cross‑functionally;
• Excellent communication skills with the ability to engage senior payer/health‑system decision makers;
• Valid driver’s license and clean driving record required;
• Must be willing to travel as needed.

Preferred Qualifications:

• 5+ years of progressive HEOR or Market Access experience within the pharmaceutical industry;
• Experience interacting directly with payer or health‑system decision makers;
• Experience supporting economic modeling or RWE initiatives with external customers.

Employees can expect to be paid a salary of between $175,300 to $263,000. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least: 3/06/2026