At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Brand Manager 

POSITION  PURPOSE:

This position will be responsible for executing and tracking all the key brand plans along with identifying gap to goal/growth opportunities for respective brands based on in-depth analysis so as to meet the defined business objectives of sales, profit, market share and category/brand penetration.This position will be responsible for executing and tracking all the key brand plans along with identifying gap to goal/growth opportunities for respective brands based on in-depth analysis so as to meet the defined business objectives of sales, profit, market share and category/brand penetration.

YOUR TASKS AND RESPONSIBILITIES:

The primary responsibilities of this role, Brand Manager, Pain Management, CH Marketing as the owner of the brand assigned are to:

• Develop short-term and long-term business and marketing strategy and plans for the assigned brand(s) built on consumer/ customer understandings and business analysis to deliver overall business objectives of topline, bottomline, market share, category/brand penetration.
• Develop, Implement and Execute the plans to drive accelerated growth on a brand(s) by identifying regional/national growth opportunities using analysis to meet the overall business objectives; Monitor and track the progress of these plans/projects
• Develop, Implement and Execute the plans to re-launch an existing brand or introduce a new product or a new category to meet the overall business objectives; Monitor and track the progress of these plans/projects
• Track and analyze the business performance in terms of KPIs of volume, profitability, market share, penetration, including financial, competitive and research analysis and recommend plans to strengthen/ improve the performance.
• Lead the monitoring, execution, and evaluation of advertising media, digital, promotions, price, packaging, in-store, direct-to-consumer trial generation and PR programs.
• Utilize, track and plan the Promotion and Advertising budgets based on strategic priorities
• Work in close collaboration with sales and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time
• Work closely with agency partners – mainline agency, social media agency, media agency, artwork design agency for planning, tracking and monitoring of various brand plans.

WHO YOU ARE:

• Master’s in business administration with at least 3-5 years of brand/marketing experience from a Tier I/II institute
• Leadership/Self-starting/out of the box thinking capabilities, strategic analysis, collaboration skills
• Strong analytical skills and ability to connect data, consumer insights and business results/opportunities
• Strong English communication skills (verbal, written and presentation) is a must
• Proactive and collaborative while able to provide independent, objective viewpoint based on data, business experience to drive/ influence brand strategy
• Creative in developing solutions and applying new techniques with an entrepreneurial mentality
• Preferred Qualification: Experience in CPG (FMCG), Consumer Health & or consulting is a plus.

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here 
https://www.bayer.com/enfstrategyfstrategy

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Please don’t rely upon any unsolicited email from email addresses not ending with domain name “bayer.com” or job advertisements referring you to an email address that does not end with “bayer.com”. For checking the authenticity of such emails or advertisement you may approach us at HROP_INDIA@BAYER.COM.