Brand Activation Lead Japan

YOUR TASKS AND RESPONSIBILITIES:

• Develop G2M approach & strategy for each brand based on aligned business strategy
• Lead channel activity & Promotion, Media Planning, online & Offline activity planning, execution, tracking; evaluation, analysis, and making improvement
• Improve effectiveness & efficiency by optimizing budget & phasing continuously
• Align the overall strategy & plan with Strategic Business Partners, Partners (including HCP, Retail, Distributor, Hospitals/Clinics) which align with customer needs and market environment and cascade down
• Lead customer planning process to enable business achievement
• Lead cross function team to achieve the overarching biz objective & improve internal/external communications continuously
• Lead Planning in key financial circles: annual and quarterly BTL activity planning, communication, execution, evaluation, analysis, and provide further improvement proposal
• Lead budget application and approval, control actual monthly expenses within budget, evaluate ROI from different perspectives, e.g. by activity, brand, channel/region, etc.
• Lead cross-channel program team to design and implement promotion campaigns, mange promotional materials design, production, distribution, and correct usage

WHO YOU ARE:

• Bachelor's degree or above
• At least +15 years working experience with minimum 5 Years of Leadership position in a Consumer health/ FMCG marketing role
• Excellent MKT fundamentals & Digital Native
• Top FMCG MNC Marketing & Digital experience is a must. Healthcare experience is added value
• Self-driven & Result oriented
• Excellent English both oral and writing Key Competencies
• Demonstrated capability in leading and inspiring diverse teams and individuals to work together to accomplish common goals
• Project management skills, leading a multi-function team
• Superior influencing skills
• Ability to work under pressure

WHAT BAYER CAN OFFER YOU:

• We offer a competitive a salary package consisting of an annual basic salary and Short-Term Incentive (STI) bonus and top performance award and so on, tailored to your role at Bayer
• We provide various special paid day-offs on top of given annual paid vacation days. Also, we promote work-life balance by offering employees flexible working hours and home-office arrangements depending on your job nature in alignment with your manager
• We support your professional growth by providing learning and development opportunities through training programs, regular feedback and project participations
• At Bayer, our employees are welcomed, supported, and encouraged to reach their full potential. We also embrace and respect diversity by providing an inclusive and fair work environment for all employees
• We provide various attractive corporate benefit programs for all of our valuable employees such as DC pension plan, health and medical support by Bayer Health Insurance Association, Benefit Club membership, and life insurance