At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Integrated Strategic Communications Manager Central & Eastern Europe 

Purpose of the Role

You help Bayer reach its business goals through clear, strategic, and integrated communication. Your work will:

• Support business growth in Health
• Strengthen Bayer’s reputation in the region
• Inform and engage employees and the public

You report to the Head of Communications North & Eastern Europe, are part of the CEE Communications Team, and work closely with colleagues in other countries and global teams.

Main focus: Poland, plus work for other Eastern European countries (e.g., Czech Republic, Slovakia, Hungary) and selected global projects.

Your Main Responsibilities

• Lead and execute communication for CEE (focus on Poland)
• Plan and run integrated communication activities in Poland and other CEE countries (PL, SK, HU, CZ)
• Create content that informs, inspires, and mobilizes key stakeholders (customers, patients, consumers) to support business goals
• Create with and for customers
• Develop engaging formats and campaigns that motivate and inspire customers, patients, and consumers
• Help unlock business growth in the region
• Media relations in Eastern Europe
• Plan and implement proactive and reactive media work (press releases, interviews, statements)
• Manage issues and public relations topics
• Position Bayer as a leading Life Science company in Eastern Europe
• Lead Pharma (PH) communications in CEE
• Focus on Poland, with responsibility across the region
• Identify strong stories and communication opportunities that support business growth
• Digital & social media
• Manage and optimize social media channels
• Test and use AI-based tools (e.g., chatbots) to automate and improve engagement
• Measurement & continuous improvement
• Define KPIs for channels and content
• Regularly report on performance and insights
• Apply best practices for new communication stakeholders such as Large Language Models
• Collaboration in the CEE Comms team
• Co-develop key messages and stories on core topics with other team members
• Work closely with local, regional, and global communications colleagues

Who You Are

• Education & experience
• Bachelor’s degree in Communications, Journalism, or Business Administration
• 10+ years of experience leading and implementing strategic communications programs
• Preferably experience in healthcare & the pharmaceutical industry
• Languages
• Fluent Polish
• Fluent English (must-have, daily working language)
• Another CEE language is an advantage
• Professional skills
• Strong business understanding; able to turn business goals into proactive communication strategies
• Able to create clear, compelling, and creative content and explain complex topics in a simple way
• Proven experience in media relations and expanding reach across different media types
• Able to design and run a content strategy that supports brand and reputation
• Strong knowledge of digital tools and platforms (social media, CMS, etc.)
• Able to analyze content performance and audience engagement and adjust strategy accordingly
• Interest in or willingness to learn about generative/agentic AI and how to use it in communications
• Personal skills
• Strong organizational skills; able to manage several projects at the same time and work with urgency
• Enjoy working in a fast-paced, international environment
• Strong interpersonal and collaboration skills; able to build trustful relationships
• Comfortable working with diverse cultures and teams

This role is ideal for you if you are an experienced strategic communicator with a background in Pharma communications who wants to shape Bayer’s communication across Central and Eastern Europe and work in an international, innovative environment.