At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Media Buyer Manager 

PURPOSE:
Bayer US Pharma’s Digital Media Strategy and Product Operations team is seeking a Media Buyer Manager who will activate media within biddable media platforms. You will be responsible for in-platform management and optimizations aligned to brand imperatives and the organization's mission. As the Media Manager, you will drive strategic optimizations leveraging platform media insights and receiving guidance from the biddable media strategy team. You will manage multiple brand accounts and work closely with platform account representatives. Reporting to the Sr Director, Digital Media Activation, this role will have significant cross-departmental engagement with procurement, finance, and Data Sciences & Advanced Analytics. You will work across the assigned Bayer Pharmaceuticals product portfolio.

YOUR TASKS AND RESPONSIBILITIES:

• Manage all aspects of campaign operations life cycle across programmatic, paid search, and paid social, including campaign planning, ad-serving, pacing, performance monitoring, and optimization;
• Exhibit clear understanding of designated digital media platforms to enhance media performance and seek guidance from senior team members;
• Document and communicate key learnings from ongoing optimizations;
• Expand skills beyond media management, taking an active role in leading new media format creative and platform integrations;
• Collaborate consistently with internal teams such as DSAA, Brands, and FinOps to maintain and sustain the brand.
• The office location for this role is Whippany, NJ.  Candidates must be domiciled within the tri-state area (New York, New Jersey, or Connecticut) as this is a hybrid role and a presence at the Whippany office is expected at least 4 times per month.  Relocation may be offered for this role based upon needs of the business.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Minimum of a Bachelor's Degree;
• 3-5 years of online advertising experience with in-depth knowledge of paid social media and/or paid search;
• Experience operating across multiple platforms (e.g., Google Search Ads 360, Bing, Meta, TikTok, LinkedIn, etc.);
• Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge;
• Experience and comfort in training junior team members;
• Experience working across cross-functional projects with multiple stakeholders;
• Excellent communication and teamwork skills;
• Strong analytical and organizational skills.

Preferred Qualifications:

• Pharmaceutical industry experience.

This posting will be available for application until at least 8/15/2025.

Employees can expect to be paid a salary between $91,728.00 to $137,592.00.  Additional compensation may include a bonus or commission (if relevant).  

Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

#LI-US