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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Senior Manager OmniChannel Shopper Activation 

 

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Senior Manager OmniChannel Shopper Activation are to:

 

  • Manage scope and priorities for Omni shopper agency;
  • Create best in class shopper strategies and plans to maximize trial, conversion, and retail support including shopper platform ideas, end-to-end toolkits & Omni sampling plan;
  • Work with the brand, sales strategy & customer marketing to build a winning consumer promotion strategy to convert consumers, this includes traditional coupon vehicles (FSI, dFSI) as well as digital Omni vehicles (Fetch, iBotta, etc);
  • Build portfolio events, division-wide capabilities (e.g. e-commerce sampling), and shared capabilities (e.g. Digital rewards);
  • Lead development of National Consumer omnichannel Shopper & Promotion marketing strategy and tactical plan by brand consistent with overall pod objectives and strategies;
  • Gain alignment on National vision, strategy, and tactical plan and associated budgets with the Brand & Commercial Strategy team;
  • Identify opportunities to drive scale and efficiencies with an agency, a vendor with ShopperCP procurement lead, and other shopper marketers;
  • Lead national innovation trial plan including sampling strategy and execution;
  • Own the creation and updating of Shopper Marketing toolkits;
  • Conduct post-program analysis, lessons learned and shares out establish best practices based on analysis and industry standards and trends;
  • Support innovation and new thinking through research and new vendor partnerships that deliver solutions to driving conversion 10% of the time;
  • Support the development and implementation of brand plans and budget and long-term financial plans to achieve the category's volume and ebit.

 

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

 

Required Qualifications:

 

  • Bachelor's degree with at least eight years of relevant experience in Shopper Marketing in CPG;
  • Advocate and implement activities that are shopper and customer-focused;
  • See possibilities and translates them into breakthrough strategies;
  • Manage complex and sometimes conflicting information to effectively solve problems;
  • Excellent financial skills to objectively assess programs;
  • Ability to streamline operational processes and drive efficiency through the use of technology;
  • Superior analytical ability, assessing different models and related outputs
  • Excellent communication skills as well as ability to influence cross-functional and leaders in org.

 

Preferred Qualifications:

 

  • Master of Business Administration;
  • Experience with business forecasting.

 

 

 

Location:

United States : New Jersey : Whippany  

 

Division:

Consumer Health 

 

Reference Code:

597223 


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