At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Go to Market Lead- SAC 

Role Purpose:

• To design, enable, and coordinate effective Go-to Market execution across the Customer Facing Unit by translating strategy, insights, and demand signals into clear, executable GTM plans.
• This role ensures SSA commercial strategy is effectively deployed through the right channels, customers, and execution sequencing to maximize demand conversion and commercial performance.
• As part of the Commercial Operations execution sub-squad, the role acts as the bridge between Value Proposition demand-pull teams and Customer Facing Unit (CFU) execution teams.

Key Responsibilities:

1. GTM Strategy & Enablement

• Translate SSA and CFU priorities into clear, executable GTM plans.
• Ensure GTM plans are practical, prioritized, and aligned to commercial objectives and market realities.
• Support adaptation of GTM strategies across different market contexts while maintaining strategic consistency.  

2. Channel & RTM Design

• Enable distributor prioritization and channel choices in partnership with Commercial Excellence and Business Insights.
• Support optimization of routes-to-market, channel strategies, and distributor deployment models across markets.
• Ensure GTM choices support both sell-in and sell-out objectives.

3. Demand Conversion Enablement

• Act as the integrator between Value Proposition teams, Commercial Excellence, and Customer Facing Units to translate demand-pull initiatives into coordinated ane executable market deployment plans.
• Translate demand pull programs into executable GTM deployment plans.
• Ensure demand-generation activities are effectively integrated into field and distributor execution plans.

4. Execution Readiness & Coordination  

• Support sequencing launches, promotions, and campaigns.
• Coordinate execution readiness across sales, supply chain, and finance (without owning these functions)
• Identify GTM execution risks early and support mitigation.

5. Continuous Improvement

• Capture and share GTM best practices across markets and CFUs.
• Support refinement of GTM models based on execution learnings and market feedback.
• Drive simplification and increased effectiveness of GTM approaches over time.

Value Add/Success Criteria:

Success in this role will be evidenced by:

• Clear and executable GTM plans are deployed consistently across CFUs.
• Strong alignment between demand-pull initiatives and commercial execution
• Improved distributor/channel prioritization and effectiveness
• Improved sell-out and demand conversion performance
• Greater clarity and simplicity in routes-to-market and deployment choices
• Faster and more reliable translation of strategy into field action

Key Interfaces & Ways of Working:

• Reports into Commercial Operations Lead
• Works as part of the Commercial Operations execution sub-squad alongside:
  • Commercial Excellence
  • Commercial Insights & Performance
• Partners closely with:
  • Value Proposition teams (Customer Experience, Agronomy, Partnership + Digital)
  • Customer Facing Units/ Sales Teams
  • Supply Chain
  • Finance.

Experience Profile:

• 6-10 years ‘experience in Go-To-Market, commercial enablement, or sales operations or channel management
• Strong understanding of distributor-based and channel-led business models
• Experience designing or enabling GTM models in complex/ multi-market capability  
• Structured thinker with strong execution orientation
• Degree in business, marketing, commercial or related field

Location:

• Lusaka, Zambia

As part of our commitment to inclusion, we want to ensure persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact us at nicole.gien.ext@bayer.com

Location:

Zambia : Zambia : Zambia  

Division:

Crop Science 

Reference Code:

869834 

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status and pregnancy. We are committed to treating all applicants fairly and avoiding discrimination.