Media & Content Manager

ABOUT THE ROLE:

Are you passionate about digital marketing and ready to make an impact in the consumer and healthcare sectors? As the Media & Content Manager, you will develop and implement innovative media strategies that resonate with consumers, shoppers, and healthcare professionals. You will collaborate closely with cross-functional teams to drive brand strategy across various digital channels, ensuring your brands stay at the forefront of industry trends. If you thrive in a dynamic environment and are eager to shape the future of digital communication, we want to hear from you!

TASKS & RESPONSIBILITIES:

• You will develop the local media and content strategy by category for consumers, shoppers, and healthcare professionals, adapting global guidelines in collaboration with the Management Team, Brand teams, and Trade Marketing.
• You will drive brand strategy across different media channels based on consumer journeys and available data, delivering state-of-the-art brand websites, SEO/SEA, social media strategies, and online media planning to achieve sales objectives.
• You will establish and lead new types of digital communication to engage consumers, identify emerging trends in digital marketing, and evaluate new technologies, providing strategic guidance to brand teams.
• You will own and manage media and content projects and initiatives, leading collaboration with cross-functional internal and external resources.
• You will contribute to the e-commerce channel strategy in collaboration with Sales, evaluating business potential and executing go-to-market plans.
• You will support Trade Marketing in developing strategies for engaging healthcare professionals and digital point-of-sale plans.
• You will set and monitor metrics that represent progress against digital goals, providing training and guidance to brand teams for digital activation tracking.
• You will ensure continuous capability building and education for the Marketing teams and relevant internal departments, actively engaging with global and regional digital teams to transfer strategies and capabilities to local brand teams.

WHAT YOU BRING:

• You hold a Master’s degree in Business Administration, IT, digital marketing, or an equivalent qualification.
• You have a well-established background and experience in media and digital marketing projects, with a proven track record in OTC, FMCG, or digital-related industries.
• You have experience in media (especially digital media), content creation, and e-commerce.
• You are a self-driven leader with the ability to manage multiple assignments and drive projects to completion.
• You possess strong communication and interpersonal skills, with a team-oriented and networking mindset.
• You are convincing, persistent, and willing to challenge the status quo.
• You are a digital native, open to new technologies like GenAI.
• You are fluent in German and English, both spoken and written; knowledge of French is a plus.