At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Go-to-Market Strategy Lead (m/f/d) 

Bayer S.p.A. is looking for a passionate and motivated Go-to-Market Strategy Lead.

He/she will provide strategic guidance and enablement for the Go-To-Market (G2M) framework by shaping guiding principles, decision criteria and strategic recommendations that ensure coherence across commercial priorities, customer engagement models and all customer-facing functions.

This role is part of the Chapter “Strategy, Excellence & Innovation” and will steer leadership decision-making through scenario-based thinking, anticipating industry-related and general-G2M future trend, while actively contributing to sustainable short- and long-term business outcomes.

YOUR TASKS AND RESPONSIBILITIES:

• Define and evolve Pharma Division G2M principles, guardrails and decision frameworks for the customer-facing ecosystem (Commercial, Medical, Access, digital channels)
• Frame strategic options and trade-offs (impact, feasibility, risk, compliance) to enable fast, high-quality decisions on focus, priorities and resource allocation for short-term and long-term
• Identify possible innovative G2M solutions to address potential business opportunities for our local PH organization
• Define and steer the segmentation & targeting strategic approach and framework (criteria, prioritization logic, refresh cadence) in collaboration with the cross-functional team
• Set guardrails to align S&T with business objectives and customer strategy (who/where to focus and why)
• Identify strategic information gaps and propose priorities for further exploration, in line with the current Cx strategy framework
• Support structural optioning framework (sizing, deployment and territory logic) to enable effective execution by accountable owners
• Scout for future-proof customer engagement tools and solutions (also thanks to AI revolution) to enrich our overall G2M strategy, leveraging on industry-related or general business trends

WHO YOU ARE:

• Degree in economics, business management, engineering, marketing or related disciplines
• At least 5 years of experience in strategic management consulting and (pharmaceutical) international companies in commercial excellence/marketing roles
• Proven experience in complex strategic project management and G2M execution
• Exceptional creative and strategic thinking and entrepreneurial mindset, with a clear results-oriented approach
• Analytical and data-driven profile with the ability to interpret complex data and translate it into strategic actions
• Strong organization skills with the ability to re-prioritize as required to meet deadlines
• Executive communication skills to engage with, influence and lead all relevant stakeholders
• Business case & basic financial principles understanding
• Experience with agile methodologies and cross-functional team collaboration
• Digital skills with excellent knowledge of the Microsoft Office suite, generative AI tools and prompt writing, and strong digital proficiency with business insight/CRM tools
• Fluent knowledge of English (both written and spoken) and Italian mother tongue
• Residence or domicile in Lombardia

Location: Milan

Type of contract: Permanent