Senior Shopper Marketing Manager
Consumer Health – Commercial & Shopper Marketing

The Senior Shopper Marketing Manager plays a critical role in shaping how Bayer Consumer Health brands connect with shoppers across retail and digital channels. You will develop and deliver insight-led activation strategies that bring together shopper behaviour, category insights, retailer priorities, and brand objectives to drive engagement, conversion, and business growth.

This is an exciting opportunity for an ambitious Shopper Marketing professional looking to step into a broader, more strategic role with increased customer exposure, greater budget responsibility, and the opportunity to influence how our brands appear across the entire shopper journey.

What You'll Do

• Lead shopper marketing activation plans across key retail customers, delivering impactful campaigns that drive shopper engagement and commercial performance.
• Develop omni-channel strategies across in-store, eCommerce, digital shelf, and retail media to create seamless shopper experiences.
• Build strong relationships with retail customers, media partners, and agencies, acting as a trusted ambassador for Bayer Consumer Health brands.
• Champion the shopper agenda within cross-functional teams, ensuring shopper insights shape brand, category, and customer strategies.

• Manage and optimise shopper marketing investments of up to £4 million, ensuring strong ROI and measurable business impact.
• Evaluate campaign performance and identify growth opportunities using shopper, customer, and market data to continuously improve activation effectiveness.

About You

• Significant experience in Shopper Marketing, Sales, Marketing, or Category Management, ideally within FMCG and/or OTC Consumer Health.
• Proven experience working directly with retail customers and delivering customer-facing activation plans.
• Strong understanding of omni-channel shopper marketing, including in-store, eCommerce, digital shelf, and retail media. 
• Skilled at using shopper, customer, and performance data to build compelling activation plans and drive results. 
• Excellent stakeholder management, communication, presentation, and influencing skills.
• Degree educated (or equivalent experience) with strong commercial acumen and a collaborative, proactive mindset.

Please note that, unfortunately, we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK without sponsorship now or in the future.

Why Bayer

Join a global organization where you can directly shape regulatory strategy at scale, influence industry direction, and build capabilities that will define the future of Consumer Health.

Your Application

“Be You” at Bayer where you have the opportunity to be part of our culture influencing Health for all and Hunger for none.

We value our employees and believe that rewarding your contributions is essential to our shared vision.  Discover the exceptional benefits awaiting you as a valued member of #Teambayer

Compensation and Benefits

Salary you can expect:  £60K - £75K pa depending on experience.  Salary reviews take place annually in April.

• Competitive compensation package consisting of an attractive base salary and annual company bonus.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• Employee discount scheme
• State of the art offices
• International career possibilities
• Flexible and Hybrid working
• Help with home office equipment
• Volunteering days
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment

The best possible work-life balance is of great importance to us, which is why we support flexible hybrid working model.

#LI-UK

#Hybrid

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and without discrimination. We continue to progressively embrace and adopt actions to advance our Diversity Equity & Inclusion (DE&I) commitments and aspirations, #ForBetter.

Bayer is committed to providing access and support for all individuals with disabilities and / or long term conditions - during the application process and beyond. Let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply please contact HROP_UK@bayer.com.

“At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’, driving our commitment to healthcare and agricultural innovation. We prioritise reducing our environmental footprint, enhancing our social impact, and ensuring sustainable business practices. As part of our team, you'll have opportunities to contribute to various initiatives such as achieving climate neutrality across our facilities by 2030, to improving access to healthcare and nutrition to 100 million underserved people worldwide by 2030. Join us and be part of a culture that values innovation and empowers change, as we strive to shape a healthier, more sustainable, and inclusive world.”

Location:

United Kingdom : Berkshire : Reading  

Division:

Consumer Health 

Reference Code:

877332